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In-Depth Marketing Guides
Our guides are comprehensive, long-form resources designed to explain how modern digital marketing actually works. Each guide dives deep into a specific topic, combining strategy, practical execution, and real-world considerations businesses face when trying to grow.
How to Use These Guides
Each guide focuses on one core marketing discipline
Content is written for business owners and decision-makers
Guides are designed to be read start-to-finish or referenced as needed
We update guides regularly as platforms and best practices change
SEO Guides
Clear explanations of how SEO actually works — from indexing and site structure to local rankings and long-term organic growth.
Paid Ads Guides
Straightforward guidance on building profitable ad campaigns that attract qualified traffic and turn clicks into measurable results.
Website Guides
Practical insights into building fast, conversion-focused websites that support marketing, scale cleanly, and perform over time.
GEO & AI Visibility Guides
Understand how AI search works — and how to structure your website for visibility in LLM-powered results.
Website Hosting Guides
Practical insights into building fast, conversion-focused websites that support marketing, scale cleanly, and perform over time.
What These Guides Support
These guides are designed to complement the services we offer. While they stand on their own as educational resources, they also reflect the frameworks and strategies we apply when working with clients.
Written by Clicksmith’s Team
All guides are written and reviewed by Clicksmith’s leadership team, combining marketing strategy and technical execution to ensure accuracy, clarity, and real-world relevance.
Shane leads all marketing strategy at Clicksmith, including SEO, paid advertising, content marketing, branding, AI search visibility, and growth planning. He focuses on building sustainable marketing systems that drive qualified traffic, generate leads, and support long-term business growth.
Jeremy leads all technical development at Clicksmith, including website engineering, hosting infrastructure, automation systems, performance optimization, and custom application development. He ensures that every marketing strategy is supported by fast, secure, and scalable technical systems.
Guides are reviewed and updated periodically to reflect changes in platforms, algorithms, and best practices.
