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Shane Tepper Co-Founder & Lead Marketing Strategist at Clicksmith
Shane Tepper is the Co-Founder and Lead Marketing Strategist at Clicksmith, a digital marketing and web development agency based in San Antonio, Texas. Shane leads all marketing strategy at Clicksmith, including SEO, paid advertising, content marketing, branding, AI search visibility, and growth planning for businesses across multiple industries.
With a focus on sustainable growth and measurable results, Shane helps businesses build marketing systems that generate qualified traffic, convert visitors into leads, and support long-term revenue goals across organic, paid, and local search channels.
Co-Founder & Lead Marketing Strategist at Clicksmith
Marketing Experience & Strategic Focus
Shane specializes in designing marketing strategies that align business goals with how people actually search, research, and make buying decisions online. His work centers on building clear site structures, scalable content systems, and advertising strategies that work together rather than in isolation.
Shane’s primary areas of expertise include:
Search engine optimization (SEO)
Local SEO and Google Business Profile strategy
Paid advertising strategy (Google Ads and Meta Ads)
Social media marketing strategy
Email marketing strategy and funnel planning
Branding, positioning, and messaging
AI visibility and generative search optimization (GEO)
Content marketing and topical authority
Conversion optimization and growth strategy
Shane’s role focuses on strategy, direction, and performance, ensuring that every marketing channel supports the bigger picture.
Role at Clicksmith
At Clicksmith, Shane is responsible for marketing leadership and strategic planning across all client engagements. He defines SEO roadmaps, content strategies, paid media approaches, and brand positioning frameworks that guide how campaigns are built and executed.
Shane works closely with Clicksmith’s engineering and development team to ensure that marketing strategies are supported by strong technical foundations, clean site architecture, performance optimization, and accurate tracking.
His responsibilities include:
SEO strategy and keyword planning
Content direction and topical authority frameworks
Paid advertising strategy and optimization
Brand messaging and positioning
AI search visibility planning
Campaign analysis and performance review
Shane’s role focuses on strategy, direction, and performance, ensuring that every marketing channel supports the bigger picture.
Tools & Platforms
Shane works hands-on with modern marketing platforms and analytics tools, including:
Google Analytics (GA4)
Google Ads
Google Search Console
Google Tag Manager
Meta Ads Manager
SEMrush
Screaming Frog
WordPress and Elementor
- Microsoft Clarity
Marketing Philosophy
Shane believes effective marketing should be transparent, measurable, and built for long-term growth. Rather than relying on short-term tactics or algorithm chasing, his approach emphasizes strong foundations that compound over time.
Key principles that guide his work include:
Structuring websites so both users and search engines clearly understand them
Creating content that answers real questions, not just keywords
Using ethical SEO and advertising practices that avoid unnecessary risk
Making decisions based on data, not assumptions
Continuously refining strategies as markets and platforms evolve
Shane’s role focuses on strategy, direction, and performance, ensuring that every marketing channel supports the bigger picture.
Articles & Contributions
Shane regularly contributes to Clicksmith’s resource center, covering topics related to SEO strategy, local search optimization, paid advertising, branding, and marketing best practices.
Articles written or reviewed by Shane are based on real-world experience working with businesses across industries such as legal, dental, home services, nonprofits, restaurants, and e-commerce.
To learn more about Clicksmith’s marketing approach or discuss a potential project, feel free to contact our team
